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301 Ways to Use Social Media To Boost Your Marketing

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers―with little effort and virtually no cost. Designed to help you take action right away, ...

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CHINAMERICA: The Uneasy Partnership that Will Change the World

Praise for ChinAmerica “A must-read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy.” ―Dr. Henry Kressel, author of Competing for the Future: How Digital Innovations Are Changing the World “This book is essential reading for business leaders and observers everywhere as this dramatic shift of economic and political power from the West to China cont...

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Marketing Strategy and Competitive Positioning, 6th edition

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues ...

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Entrepreneurship in Latin America: A Step Up the Social Ladder?

This book looks at both the potential and limits of policies to promote entrepreneurship as an important vehicle for social mobility in Latin America and the Caribbean. Who are the region's entrepreneurs? They tend to be middle-aged males with secondary and, often, tertiary education who represent only a small segment of the economically active population in the six countries considered in this book. They come from families in which ...

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Sovereign Wealth Funds

The worldwide rise of sovereign wealth funds is emblematic of the ongoing transformation of nation-state economic prospects. Sovereign Wealth Funds maps the global footprints of these financial institutions, examining their governance and investment management, and issues of domestic and international legitimacy. Through a variety of case studies--from the China Investment Corporation to the funds of several Gulf states--the authors ...

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The Little Data Book on Information and Communication Technology 2013

The Little Data Book on Information and Communication Technology 2013 illustrates the progress of this revolution for 214 economies around the world. It provides comparable statistics on the sector for 2005 and 2011 across a range of indicators, enabling readers to readily compare economies. This book includes indicators covering the economic and social context, the structure of the information and communication technology sector, se...

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Lean and Agile Project Management

When project managers are faced with budget cuts and fewer resources, waste elimination becomes a priority in maintaining effectiveness. This does not mean shortening or abandoning traditional project cycles, though. In fact, fast results on critical assignments can only be completed with strong plans and a detailed work-breakdown structure. The connections, or lack thereof, are what strongly impact performance and quality. This book...

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The Innovative Lean Enterprise

Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value. T...

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Managerial Economics and Business Strategy, 7th Edition

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of tradit...

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Social Entrepreneurship as Sustainable Development

This book challenges readers to imagine social entrepreneurship as an innovative, creative model for building justice and sustainability. Building upon the work of J. Greg Dees, the author explores the concept as a change-based process that creates social value through bold innovation and creativity, providing a “how and why” approach that makes social entrepreneurship accessible to all.The chapters present a holistic way in which to...